Jason Chen, the founder of the brands BorYueh and Branc is one of the pioneers of the bicycle industry in Taiwan.
In the year 1980 he started his own business with his passion for nature and sport, it was obvious to create and produceproducts for the sport and leisure market.
With his first brand BorYueh, he developed and produced bicycle carriers, bottle cages, kickstands and unicycles for the worldmarket. In 2004, his children Tony Chen and Emily Chen joined the fathers company.
With the subbrand , a new line of bicycle carriers was launched in 2010. stands for fresh design and clever engineering, a new chapter in the history of a family business.